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Don Novello on the Value of Mischief in Contact Marketing


Don Novello is a man of many characters.  Perhaps best known as SNL's Father Guido Sarducci, he is also the author of the wildly popular Lazlo Letters book series.  In the books, Novello is known as Lazlo Toth, the prolific writer of letters that are pure nonsense, yet pure genius.  He joins us to talk about the value of mischief, but also the power of the written letter to connect with people who are impossible to reach.

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