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Jack Malcolm on Selling the Gatekeeper to Break Through

10Apr

When trying to reach and influence a CEO, sales effectiveness trainer Jack Malcolm says the only thing that matters is pitching the gatekeeper.  He believes so strongly in his theory that he doesn't even bother to try to pitch the CEO.  Check out his surprising effective strategy on this episode of Contact Marketing Radio.  Hosted by Wall Street Journal cartoonist, hall of fame-nominated marketer and author of "How To Get A Meeting with Anyone" (BenBella Books, 2-2016), Stu Heinecke..

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