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John Coe on the Ins and Outs of B2B Selling and Contact Marketing


If you want to break through to C-level prospects in the technology world, John Coe can tell you how.  In this interview, the author of The Fundamentals of Business-to-Business Sales and Marketing shares some of his most successful Contact Campaign secrets -- and valuable insights from his days of running all business to business marketing for IBM and other clients.

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