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Linda Richardson on Insights and Selling to the C-Suite


This is our very first episode, if you don't count our brief intro.  Our guest is Linda Richardson, best-selling author of "Changing the Sales Conversation," founder of Richardson Company, a worldwide sales training firm and, she's credited with formulating the "Consultative Selling" approach many of us no doubt use today.  Linda is one of the top sales thought leaders today, which is why host Stu Heinecke interviewed her for his book, "How To Get A Meeting with Anyone," due to release in February 2016.  In this episode, Linda talks about her book and how insights can be your key to unlocking the doors to many profitable new relationships with CEOs, C-level execs and top decision-makers.

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