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Lori Richardson on “Social Surround” Contact Marketing Strategies


In an earlier segment, Rick Bennett taught us about spending as much as $10,000 per contact.  In this segment, famed sales trainer and Score More Sales blog author Lori Richardson tells how to use what she calls a "Social Surround" strategy to take that cost-per-contact figure down to $0.  Warning:  dividing by zero to calculate ROI may cause computer meltdowns, black holes and momentary inversions of reality.

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