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Paul McCord on His 630,000% ROI Contact Marketing Campaign


Best-selling author and internationally-recognized sales thought leader Paul McCord has trained thousands of sellers in more than 20 countries over the last three decades.  He is a leader in lead generation, social media as a prospecting tool, referral selling, networking, cold calling and more, but he's also a consummate Contact Marketer.  In this session, he tells about the contact marketing campaign he created that produced an astounding 630,000% ROI -- the highest we've heard of -- a campaign that cost less than $200 and produced $1.1 million in fee income.

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