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Rick Bennett on the $10,000 Campaign to Reach One Critical Client

21Jul

Who would produce a contact letter to reach a single person, then spend $10,000 to run it as an ad in The Wall Street Journal?  Rick Bennett, that's who.  In this episode of Contact Marketing Radio, Rick talks about his clever uses of conventional print and billboard advertising as Contact Campaigns, that have broken through to some of the most difficult-to-reach people in the world.

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