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Ron Cates on Using e-Mail to Reach VIPs


When it comes to making sure your e-mails get opened and read, Ron Cates is someone you should listen to.  As Director of Digital Education for Constant Contact, he is responsible for coaching more than 700,000 members on how to be better e-mail marketers.  He knows his stuff.  And in this episode, he shares his knowledge and tells us what we need to know to be more effective Contact Marketers -- and how to reach VIPs without fail -- using e-mail.

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