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Sid Kumar on Social Selling in the Technology Sector

7Jul

It takes a lot to break through to the top officers in the technology market, but if anyone would know how to open those doors, it's Sid Kumar, VP of Inside Sales for CA Technologies.  CA helps companies take up position in what Kumar describes as the "app economy," allowing them to access to the growing mobile-based marketplace.  In this interview, he explains how social media plays a key role in establishing those critical connections. 

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